Teardowns, playbooks and data for the teams making and buying paid social — so your next batch is better than your last.
Hook rates, hold rates, CTR and ROAS across every format and ten verticals — so you know whether your creative is winning or just spending. Compiled from real aggregated data, publishing in 2026.
Preview it & get notified →A meta-analysis of 223 samples found the opposite of the folklore. Both can be true — it depends entirely on funnel stage.
1.5 seconds of attention is enough to encode memory — if the brand is actually in frame. What the research says the opening has to do.
Of 25 experiments covering $2.8m of spend, three could tell a 50% ROI from zero. A framework that respects the noise.
2.8 billion impressions, 30 campaigns, and a third with no wear-out at all. The frequency rule everyone alerts on is not in the data.
Creative drives more of the outcome than brand, reach, targeting and recency combined — and it is the one dimension nobody measures.
A look under the hood: nine dimensions read off the creative itself, and the two things Knack deliberately refuses to infer.
One sharp lesson on creative strategy every Friday — teardowns, benchmarks, and what's working right now. Free.