There is no audited benchmark for hook rate, hold rate or creative ROAS on Meta, and most numbers passed around are one agency's book of accounts. We will publish ours once there is enough real, anonymised account data behind every figure. Until then we would rather show you how to build your own.
A 1.4% CTR can be excellent in one category and weak in another, and a single ROAS figure hides objective, attribution window and margin. A benchmark that ignores those is a number to argue with, not a bar to clear.
Your own account is a better baseline than anyone else's. Pull the last 90 days, split by format and funnel stage, take the median rather than the average, and drop any group with too little spend to trust. The hook rate guide walks through it step by step, and the creative testing calculator tells you how much data a fair comparison needs.
Aggregated and anonymised across connected accounts, segmented by vertical and spend band, with the sample size printed next to every figure. No figure goes out without enough accounts behind it.
Leave your email and we'll send it the day there is real data behind it. Nothing else in the meantime.